The MENA region comprises 17 markets that can be grouped in 3 clusters.
This vast geographic area shares a common history, values, language and heritage, although the markets present a very unique set of challenges due to the differences in healthcare policies.
The MENA region has been experiencing a fast economic and sustainable GDP growth. This positive outlook is driven by several factors including a young and growing population of 390 million, rise in literacy rate, urbanization and a change in lifestyle influenced by the West.These trends have led to significant public healthcare awareness and government investments.MENA: An Attractive Market 390mio Population that’s growing at 2.1% by 2025
Despite these common attributes, these markets represent very heterogeneous and diverse challenges for companies aiming at penetrating the MENA region. The GDP in the region varies from USD 2,500 to USD 120,100 per year (Source: CIA Factbook, 2013). The drivers of economic growth also vary depending on the country, from oil and gas exports, to services and tourism.
Genpharm Services with its experienced management team and its extensive network with key stakeholders is able to navigate this complex environment and provide sustainable market access opportunities to its strategic partners– it is the leader in providing pharmaceutical market access, commercial opportunities, business development and consulting services to specialty pharma companies aiming to expand to the MENA region.